Reference no: EM132304548

Assignment -

Part A - Answer all the questions in this section.

Alibaba Bets on Frenchman to Lead High-Stakes Southeast Asia Expansion

Questions

Question 1 - Based on the article, examine and analyse the industrial competitiveness of Alibaba Group in Southeast-Asia market applying the Porter Five Forces model.

Question 2 - In your opinion, what are the five (5) possible critical factors that you believe the involvement of Alibaba Group in Southeast-Asia market could be a successful one? Rationalise them.

Question 3 - Selected a country from Southeast-Asia in which Alibaba Group has its operations, identify and analyse the sensitivity of the four dimensions Hofstede national cultures could impact their way in doing their business.

Part B - Answer all the questions in this section.

Question 1 - E-business is a disruptive technology and has serious implications for the way that organisations manage their day-to-day operations and also for their staff and the overall organisational business model. Select a specific business or organisation, examine and propose five (5) major functions or processes that require re-engineering as a result of this disruptive technology.

Question 2 - Choose a proprietary or non-proprietary Customer Relationship Management (CRM) system used by an industry or a business entity in Malaysia, analyse and evaluate the relevant operational; analytic; and collaborative functions of the chosen CRM and highlight their benefits to that particular industry or a business entity.

Attachment:- Assignment File.rar