What sort of segmentation does readymade use

Assignment Help Business Management

Reference no: EM131266815

READYMADE-FOCUS AND SEGMENTATION

ReadyMade markets itself as a magazine catering to GenNest, the group of consumers ages 25 to 35 who are just settling down after college. The young couples that make up this group are buying their first houses and taking on domestic and decorating roles for the first time. They are interested in being stylish, while at the same time maintaining their own unique personalities.

But ReadyMade appeals to a wider variety of readers than just GenNest. The magazine has subscribers in all age groups, from teens looking to spruce up their rooms to retirees looking for projects to enliven their homes. This diversity offers a unique challenge to ReadyMade as it tries to promote itself to advertisers who need to know what sort of people will be reached through advertisements appearing in the publication.

Questions

1. How does ReadyMade communicate the demographics of its reader base to advertisers who want to see specific statistics that do not easily represent ReadyMade's target market?

2. What sort of segmentation does ReadyMade use when it markets to businesses and investors?

3. What ideas do you have that would help ReadyMade reach out to new subscribers without alienating its loyal base?

Reference no: EM131266815

Questions Cloud

Compute amount reported as consolidated net income : Baywatch Industries has owned 80 percent of Tubberware Corporation for many years. On January 1, 20X6, Baywatch paid Tubberware $252,000 to acquire equipment that Tubberware had purchased on January 1, 20X3, for $276,000. Compute the amount reported ..

Higher price in the market : When there is an increase in demand, this will cause a higher price in the market. How do firms respond to a higher price?

Develop mathematical equations for the motor system : Develop mathematical equations for the motor system to relate the input voltage to armature current, shaft speeds (including main shaft's speed and gearbox's speed) and angular displacement

Explaination of the current event : Research a current event from within the last five years that relates to this week's topic of Business Reporting and Performance Management. Make an explaination of the current event

What sort of segmentation does readymade use : How does ReadyMade communicate the demographics of its reader base to advertisers who want to see specific statistics that do not easily represent ReadyMade's target market?

Categorize each cost as fixed or variable : Coffee Cart sells a variety of hot and cold coffee beverages. Categorize each cost as fixed or variable and explain your choice. Create a cost function.

Explain how the change was communicated : Prepare a graphic that illustrates your analysis of the change and in 1,050 words, cover the following: Identify the type of change and Explain how the change was communicated Identify which leaders were involved in the communication

Prepare worksheet consolidation entry or entries needed : Frazer Corporation purchased 60 percent of Minnow Corporation’s voting common stock on January 1, 20X1. On January 1, 20X5, Frazer received $297,000 from Minnow for a truck Frazer had purchased on January 1, 20X2, for $387,000. Prepare the worksheet ..

How do you think that leisure in society has changed : What is your leisure participation now versus when you were in your teens, 20's, 30's, 40's? How was leisure perceived when you were younger? How do you think that leisure in society has changed? How do you think it may change in the next 25 years..

User Account

All Pages