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Case: Cover letter is a marketing tool and a demonstration of your writing skills. The purpose of the cover letter is for the potential employer to match your knowledge, skills, and abilities to the position requirements. The letter should make use of the skills formula in Action Word (verb) + Keyword skill (noun) = Outcome (quantified results), in describing skills such as project management or spreadsheet proficiency. When writing a cover letter, it is easy to be general or vague. It is important to be brief, but specific. Many job seekers will overuse the following talking points: I am a good multi-tasker; I am responsible; and I am hard working. Potential employers want to understand how you will demonstrate that you are responsible, a multi-tasker, and hard-working and how it relates to the advertised job. Make sure you are looking at the job announcement to understand what the employer is seeking. If you are not writing your letter for the job you are applying for, why would they want to select you? In this week's discussion:
Choose three vague statements you may have used in the past or thought about using while writing a cover letter.For each of your three statements, use the Skills formula to re-write your vague statements using the skills formula: Action Word (verb) + Keyword skill (noun) = Outcome (quantified results). Specifically describe how you demonstrated this action and what were the measurable results.What soft skills did you use? Did you use adaptive skills? What was the impact of your measurable outcome? Remember, your potential new employer wants to know what they can expect from you should the hire you.Why is it important to qualify your experience?
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..
The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..
The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..
Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..
Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.
Promotion strategies of the one's own developed website
Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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