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What social trends will influence demand for sephoras brand

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Reference no: EM133349632

Assignment:

Sephora is a Global retailer of cosmetics. Thinking specifically about Sephora, the stores, the brand, the image and its product/price proposition in cosmetics:

Made a SWOT and PESTEL Analysis for Sephora by reviewing Investor Relations Shareholder Presentations (on their Corporate Website), product/consumer reviews, reputable publication articles (Please do some research). Make North American Market the focus of your analysis.

What are Sephora's Strengths and Weaknesses? Think in comparison to other cosmetic retailers or Luxury Cosmeticbrands and the strength of their competitiveness in the cosmetics future.

Market Brand (Luxury, Mid Point or Mass?) vs Segment Brand (Millennial Women?) Mothers, Upper Income?

Opportunities- must be stated as an overall Market Trend or Favourable Market i.e. Trend to Increased urbanization of the Global Populations- Growth of Cities Trend to growth in inexpensive knock off fashions (H and M)

Threats: Impacts that could substantially Sephora's business and future success.

i.e. Ethics, Social Responsibility, Sustainability, New Competition or customer process

Complete PESTEL

  1. What Political issues in North America will impact Sephora'sfuture success or impact how it delivers it services? Free Trade issues? Labour issues? Recycling? Packaging Waste? Product Testing?
  2. What Economic trends or impacts will influence the way Sephora does business with its customers in the future or overall demand for its products?
  3. What Social Trends will influence the demand for Sephora's Brand and Products? What is future potential?
  4. What Technological trends or impacts will influence Sephora as it engages and delivers it services to its customers? Post sales service? Loyalty?
  5. What Environmental trends have direct or indirect impacts on Sephora? Net Zero Carbon?
  6. What Legal issues may impact Sephora in North America, now or in the future? Labour or Free Trade related? Ingredient bans? Testing Humanely?

Reference no: EM133349632

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