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What should the objectives of such a program be

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Reference no: EM131243019

Instructions

Read and analyze the case, "Better Homes & Gardens Real Estate: B2B and B2C Social Media Marketing." Submit your answers to the following questions (maximum total length: 2 pages single-spaced):

1. Should Sherry Chris and her team launch a B2C social media marketing (SMM) program?

1. If so, what should the objectives of such a program be?

2. How would those objectives translate into measurable outcomes?

2. Why has the BHGRE B2B social media program been so successful? What, if any, lessons can Chris take away from that success and apply to a B2C social media strategy?

3. If BHGRE should launch a B2C social media program, how should that be accomplished? Explain.

Attachment:- individual_case-2-_better_homes__gardens.compressed.rar

Reference no: EM131243019

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