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What should be the promotional objective of the company

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Reference no: EM13888671

1. Identify the three levels of the product:

a. Core:

b. Actual:

c. Augmented:

2. What kind of a product is Green Works? (shopping, convenience, specialty)

3. At what stage of its product life cycle is Green Works on? At this stage, what should be the promotional objective of the company?

4. What are various sizes and prices of Clorox available in the market, as per the case?

5. Outline the distribution system of Green Works, starting from factory to end customer. (Assume there will be local production)

6. Explain how Green Works can use various IMC tools for marketing the new product.

7. When a person is purchasing Green Works, what type of buying behavior is s/he demonstrating? Why do you think so?

8. You approach one of the most popular superstores in Dhaka to negotiate a deal to place Green Works in their store. Suppose the owner of the store demands a personal favor in return of securing a good place in the store. What would you do? Why?

 

Reference no: EM13888671

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