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Assume that you are the newly appointed Promotions Manager for Anheuser-Busch. To quickly bring you up to speed on your product, your VP of Marketing has asked you to prepare a short report that answers the following question:
What should be the promotional mix AND the advertising mix for Anheuser-Busch?
In preparing your CASE4, ensure that you demonstrate your learning of the marketing concepts and frameworks for analysis outlined in the modular learning objectives by using and referencing the background and case material.
Identify factors that influence the promotional mix of a product/service.
Evaluate the promotional strategy for a brand.
choose an it event or story that is current that illustrates legal ethical or moral concepts that this course has
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You have met with your client and colleagues regarding the marketing plan. Based on the feedback from your colleagues and others, you are now ready to pull the completed final plan together, demographic characteristics of your proposed target marke..
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Explain E-Business EBIZNEWS?Summary of an Article and news article about e-business or the Internet and include link to article
Target market: demographic or psychographic profile; identification of the overall market size
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