What should barneys do to entice rapper to remain with brand

Assignment Help Marketing Management

Reference no: EM133499660

Discussion Post: Managing Reputation and Partnerships

Question I. How should Sharapova communicate with both her sponsors and fans to protect her brand and reputation? What should she say to each, and how can she ensure her messaging is aligned?

Question II. What should Sharapova's sponsors communicate to their customers? Should they cut ties with Sharapova? If so, should they part ways immediately or wait for the results of the investigation.

Question III. Many are calling for Jay Z to walk away from his holiday partnership with Barneys. What, if anything, should Barneys do to entice the rapper to remain with the brand? If Barneys loses the contract, what remedial measures should the company take?

Question IV. Macy's, a competitor within the department store industry, is facing similar racial profiling allegations. Should Barneys and Macy's address the issue of racial profiling jointly? Why, or why not?

Reference no: EM133499660

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