Reference no: EM133292628

Assignment:

Company: portable electric (exporting to Nigeria from Canada)

Part A

Describe briefly the main operational aspects that are involved in ensuring that your strategy is successfully implemented. In particular, you should consider:

1. Who will conduct the selling for your business, and have they been professionally trained to sell?

2. What selling methods will they employ?

3. Will you use point-of-sale material - leaflets, brochures, or videos, for example?

4. Who will manage, monitor and control your sales effort and how will they do so?

5. Describe the selling process, leading from an unaware prospect to a converted client,

covering identification of decision makers, overcoming objections, gaining agreement etc.

6. What procedures do you have for handling customer complaints?

7. What incentives are there for people to meet sales targets and how will you motivate them to do so?x

8. Who will direct, monitor and control your sales efforts and what experience/skills do they have?

9. How long is the process from becoming aware of your product or service to making the buying decision, receiving the product or service and finally paying for it? This will have an important bearing on your cash flow and initial sales forecast.

10. What sales volume and activity targets, such as calls per day, etc, have you set for each salesperson or selling method?

11. What process will you use to ensure you are paid on time?

Part B

1. List the key assumptions that underpin the projections for your business.

2. List five factors that could adversely affect your sales projections.

3. List five factors that could adversely affect your costs and expense projections.

4. Under which of these circumstances would you plans be unviable?

5. What could be done to mitigate these risks?

Part C

1. How and when will any borrowing be repaid?

2. What percentage of your venture would you be prepared to sell to raise the required funds?

3. What exit route(s) could be open to potential investors?

4. What security, if any, is available as collateral for any loan?