What segment is the product targeting

Assignment Help Marketing Management
Reference no: EM13967551

In the last decade we have seen many emerging businesses. Great examples for success stories are Apple, Google, Facebook, and many more. These are all products and businesses that have come into a market and seized their moment. They entered/ created a market, segmented it correctly and caught the customer's attention with a superior value preposition.

This year's CES (https://www.cnet.com/ces/) trade show in Las Vegas showcased many new tech products.

The trend goes towards wearable and connective home technologies.

Please choose one of the products below:

Virtual Reality Devices
Smart home/ home appliances

You will complete a paper on the chosen product giving the reader more insight on the product. Questions that have to be answered in your paper are:

1. What is the company selling?

Discuss this in terms of the core benefits, actual products, & augmented products.

2. What is the market for the product?

3. What segment is the product targeting?

4. What segment, targeting and positioning recommendation would you make?

5. Is the product a fad or here to stay? Discuss.

6. What could help the company avoid a premature decline of this product?

Reference no: EM13967551

Questions Cloud

Equilibrium was established : 2.50 mol NOCl was placed in a 2.50 L reaction vessel at 400ºC. After equilibrium was established, it was found that 28% of the NOCl had dissociated according to the equation 2NOCl(g)    2NO(g) + Cl2(g).
Promote critical thinking of the assigned readings : Thought papers will be evaluated on 3 main criteria: 1) accurate representation of information (2%); 2) evidence of independent and critical thinking (2%); and 3) clarity of expression and writing (2%). See the Thought Paper Grading Scheme for furthe..
Prepare the journal entry for mcevil : Prepare the journal entry for McEvil to record income taxes payable, deferred income taxes, and income tax expense .
Explain importance of establishing credibility for business : Explain the importance of establishing credibility for business communications. Describe how competence, caring, and character affect your credibility as a communicator.
What segment is the product targeting : What is the market for the product? What segment is the product targeting? What segment, targeting and positioning recommendation would you make
Market estimates of investors : Market estimates of investors' reactions to risk cannot be measured precisely, so it is impos- sible to set risk-adjusted discount rates for various classes of investment with a high degree of precision." Discuss this statement.

Reviews

Write a Review

Marketing Management Questions & Answers

  Principle of marketing

1. Describe how marketing functions within the larger organization (internally) and within its environments (externally) including the goals and expected outcomes of this department.

  Current marketing efforts and current positioning in market

Select a small business in your local community. All of your Individual Projects in the class will be focused on this business, choose carefully. Current marketing efforts and Current positioning in market

  Features and benefits for consumer when making a decision

Explain which features and benefits are most important to the consumer when making a decision about this type of product.

  Explain external and internal environmental analysis

Explain External and Internal Environmental Analysis and identifies and analyzes the most important external environmental factor in the remote

  Explain porter''s five forces competitive framework

Explain Porter's five forces competitive framework - Online Retail Industry and Chief Executive Officer Mike Duke has recently focused his company's considerable firepower

  Develop the company branding pricing strategy

Develop the company's branding, pricing, and distribution strategy. Classify the company's major competitors as inter- or intra-competitors. Categorize the competitors' major strengths and weaknesses

  Explain bait delivery service pricing strategy

Explain Bait Delivery Service Pricing Strategy and Communications and Promotions when making a decision on how pricing will be determined

  Why is facebook unique in the world of personal marketing

Why is Facebook unique in the world of personal marketing

  Create a financial overview for your global venture

prepare a financial overview for your global venture. include a chart that represents the general budget for your

  What actions would you take with respect to obesity

If you were a manager for a fast-food chain or food company, what actions would you take with respect to obesity, if any

  Explain the level of ethical development

Describe the level of ethical development the executives at Barclays demonstrated\ when manipulating the LIBOR interest rates. Did Barclays Bank neglect social responsibility? What could they have done to be more socially responsible

  Select an organization that has been in existence for at

complete the assignment imc process in advertising1.select an organization that has been in existence for at least 20

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd