What sampling is often used in marketing research because

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Problem 1: In general, when compared with firms with high business risk, firms with a low degree of business risk, such as electric utilities, are more likely to have a capital structure with more:

a. debt

b. equity

c. tax expense

d. marketable securities

Problem 2: Sampling is often used in marketing research because of what:

a. It achieves more accurate research results

b. It reduces the cost of the research

c. It gives respondents anonymity

d. It ensures that all research questions are addressed

Reference no: EM132632531

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