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You've been appointed as the new chief marketing officer (CMO) for a large packaged goods company. Your CEO has decided that your company will be the premier "relationship" company in your industry.
What could that mean?
How will you execute that?
What will you use as data collection tools?
What role will interactivity play in your plans?
What role will e-mail play? Mobile devices? Social networking?
Choose a company and briefly describe its business and uniqueness in its industry. Now compare its management practices with the six principles described
Daniel Tracy, owner of Martin Manufacturing, must expand by building a new factory. The search for a location for this factory has been narrowed to four sites: A, B, C or D.
What is the Cooperative Strategy of creating a mobile application (mobile app) for current and prospective students at a university?
This is an example of a concept called Vendor Managed Inventory (VMI). How does Wal-Marts supply chain benefit from VMI? Discuss with reasoning
What personality types should leaders recruit among organizational members? Are there any personality types that leaders should avoid recruiting among organizational members?
Vera source Microprocessor Corporation (VMC) sells 2,000 specialized microprocessor chips each month at a price of $1,500 each. Variable costs amount to $1,500,000, and fixed costs are $500,000. What is the hidden cost to the company of making this r..
Professor Pacioli was recently asked the following five questions by his aspiring accounting students. Prepare a summary of the professor’s reply to each question. Professor, I cannot quite put my finger on it, but your name has a familiar ring to it..
How was Matsushita able to overtake Philips in over 25 years? What distinctive strategic competencies gave them competitive advantage? What organizational capabilities embedded them? Why are both companies having such difficulties building the capabi..
For this written assignment, you are to analyze the phenomenon of Facebook and Twitter, and discuss in what ways social media works as a globalizing force
Collin, MacGibson, President of On-time Technology Products, recently returned from a Manufacturing Technology Conference in downtown Chicago. As a result of talking with leaders of other companies, he is now considering establishing a tiered service..
You are the Judge and Harry's case comes before you. (Reid v. Simpson Securities) In a paragraph or two explain how you would rule in this case. For Mr. Harry Reid or for Simpson Securities? Indicate what specific law(s) are involved.
Describe the information systems that a typical restaurant might use and the tasks these systems perform. How might such systems differ between a lows-cost restaurant such as McDonalds and a high-quality, five star restaurants such as Le Cinq in Pari..
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