What role does testing play in any direct marketing plan

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Question 1: How does a Direct Marketer know what will, and won't, work? What role does testing play in any Direct Marketing plan?

Question 2: How many areas of Direct Marketing should be tested? Why is testing a vital part of developing the marketing budget?

Point 1: For the purposes of our Discussion I would like you to apply the principles of Market Segmentation and Testing to a real life example. Attached is an email advertisement that is pure Direct Marketing. Look it over carefully. The market segment should be obvious. The message is clear. Ask yourself: what other market segments could this same message, with a slight revision, be directed towards? Why? What particular areas of the message do you feel should be tested? The email subject line? The graphic chosen? The 3 points being stressed? The color and typeface used? What does the class think? A response can always be made better. How would you do it?

Reference no: EM132481798

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