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What role does it play in regards to attitude

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What is cognitive dissonance? What role does it play in regards to attitude and/or behavior change? What is the role of external rewards in regards to attitude change?

How might a new car salesperson use what he/she knows about cognitive dissonance (sometimes called buyer's remorse) to make a customer more content with their purchase (and less likely to want to return their vehicle)?

Reference no: EM13846623

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