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1. What role does corporate politics play in bad product design? Can you offer examples from your experiences or from the media?
2. Often, a great deal of expense goes into developing a new product. Sometimes the product is just before its time. Other times, it's ALMOST there -- but someone got some little thing wrong. Sometimes they're simply marketed to the wrong market. Can you think of examples of products that meet any of the above? (I actually think you've mentioned a couple already)
Alternatively, can you discuss - use textbook and lecture ideas -- methods for turning a lemon product into lemonade? Can we create systems, in other words, for turning bad products into good ones?
Formulate and use linear programming to solve the following problem. A firm wants to determine how many units of each of three products (products X, Y, and Z) they should produce in order to make the most money. Write the constraints and the objectiv..
Which product or service have you recently encountered that would be particularly suited for multichannel or interactive marketing? Why?
Consider the marketing, product, and positioning strategies when taking a U.S.-based consumer product global. Would you consider a local strategy (specific for that country) or a standard strategy (one global strategy)?
Research the various methods different companies use to gather competitive intelligence and then analyze the most effective methods by which companies should gather competitive intelligence.
When firms pursue both differentiation and cost reduction simultaneously some get stuck in the middle (resulting in low profitability) and some do not. What accounts for the difference between these two kinds of firms?
You manage a company that installs decks. Currently, your team installs 290 square feet of deck per day. You have teams of four workers per shift, and your teams work two eight hour shifts per day. What is your current multifactor productivity? What ..
Explain why it is important to consider ethics when doing business and how standards of business ethics affect long-term sustainability of a business. Include references.
As a manager, what ethical dilemmas might you face when instructed to downsize your department by one-third in order to increase the organization’s long-run change of survival? Share if have personally experienced this.
Why will landed costs become a more important consideration as firms participate in more international logistics arrangements? List two advantages and two challenges for companies that use cross docking.
List and assess eight steps in conducting benefit-cost analysis, cost-effectiveness analysis, or cost-utility analysis. b.Which step do you feel is most important and which is least important?
The “insight” aspect of the IDIC model includes: The customer-centric company would gather customer information by:
In the last several years, air cargo facilities have benefited from the revolutions in standard warehouse design. Examples include the air cargo facilities of express shippers and the new Hong Kong International airport facility. How can RFID-enabled..
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