What role does a lingua franca play in global business

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1. Explain market segmentation and product positioning as strategy implementation tools. Provide an example for each tool.

2. What are the most commonly used criteria to evaluate strategies? Give several examples of these criteria.

3. Explain two ways in which religion may affect international business.

4. What role does a lingua Franca play in global business ?

Reference no: EM131283467

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