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What reference groups would be relevant to the decision

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Reference no: EM132235535

Assignment: Professional Assignment 2 - CLO 4 Minimum 3 pages

Answer the following questions using: (a) shoes, (b) barbecue grill, (c) car, (d) toaster, (e) iPad, and (f) adopting a pet from a shelter.

1. How important are reference groups to the purchase of the above-mentioned products or activities? Would their influence also affect the brand or model? Would their influence be informational, normative, or identification? Justify your answers.

2. What reference groups would be relevant to the decision to purchase the product or activity (based on students on your campus)?

3. What are the norms of the social groups of which you are a member concerning the product or activity? Describe the norms involved and the sanctions for not conforming.

4. Could Asch-type situation be used to sell the product or activity?

Provide your explanations and definitions in detail and be precise. Comment on your findings. Provide references for content when necessary. Provide your work in detail and explain in your own words. Support your statements with peer-reviewed in-text citation(s) and reference(s).

Quiz: Minimum 100 words per question

1. Do your shopping behavior and purchase criteria differ between purchases made for yourself and purchases made as gifts? How? (DQ6-1)

2. Using a personal example, explain how brand loyalty has relaxed your standards when it comes to claim-belief discrepancy. Explain the example, and the ultimate outcome - did you purchase the new product from your favorite brand? Why or why not? (DQ6-2)

3. Using college students as the market segment, describe the most relevant reference group(s) and indicate the probable degree of influence on decisions for each of the following:

a) Brand of toothpaste: friends, roommates = Low

b) Purchase of hybrid car: co-workers, friends = High

c) Purchase of breakfast cereal: family, roommates = Low (if for own use) to High (if group use)

d) Becoming a vegetarian: roommates, friends, family = Moderate

Choice of computer tablet such as the iPad: family members, friends = Moderate to high (DQ5-1)

4. Do you belong to an online community? If so, describe the benefits you derive from this group and how it affects your consumption. If no, why you do not belong to an online community? Make sure provide with some real-life examples to support your arguments. (DQ5-2)

5. Visit one of the sites listed below. Evaluate the effectiveness of the site in terms of marketing to children and the degree to which it represents an ethically sound approach to marketing to children. (DQ4-1)

a. kelloggs

b. fritolay

c. warnerbros

d. crayola

e. nabisco

f. barbie

6. What are two characteristics of the source of a message that influence its ability to change attitudes? Describe each and provide with real-life examples. (DQ4-2)

Reference no: EM132235535

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