What reasons why culturally close countries not necessarily

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Companies tend to begin their internationalization process in countries that are culturally very close. For instance, US-based companies would enter Canada and/or the UK first, before moving on to other countries. One survey, however, found that only 22% of Canadian retailers felt that they were operating successfully in the US, and Target recently closed all of their Canadian stores. What are some reasons why culturally close countries are not necessarily easy to manage?

Reference no: EM131043330

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