What qualities make a future issue a trigger

Reference no: EM13734982

Due to the changing environment and external triggers, contingency planning is necessary. What qualities make a future issue a "trigger"?

Consider you are on the strategic planning team for a soft drink company.

Here is your company's future trigger: "merger of our two major competitors next year". Formulate the three-part trigger/contingency pair.

Reference no: EM13734982

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