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What qualities make a future issue a trigger

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Assignment: Strategic Management & Business Policy

Due to the changing environment and external triggers, contingency planning is necessary. What qualities make a future issue a "trigger"?

Consider you are on the strategic planning team for a soft drink company. Here is your company's future trigger: "merger of our two major competitors next year." Formulate the three-part trigger/contingency pair. Discuss the three guidelines that good contingency plans should follow.

Reference no: EM131409923

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