Reference no: EM132198705
Question: 1. Who and where should ZAP!'s target market(s) be? Why?
2. What product extensions, additions, modifications, etc., if any, should they consider to their line? Why?
3. How, where, should they physically distribute their product(s)? Why?
4. How, where, and to whom should they promote their product(s)? Why?
5. As part of their promotional mix, how should the company position its product(s)?
6. What pricing strategy should they adopt for the scooter? Why?
7. What may be some of the environmental opportunities and/or threats to their marketing plans?
8. Five years from now, do you still think they will be a successful business? Why?
Information related to above question is enclosed below:
Attachment:- Case Study.rar
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