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What prior research was conducted

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Reference no: EM133055383

-Pick two strategies from the above list for entering the global market. Assess the strengths and limitations of each strategy.

-Now, select one of these companies: Walmart, Dunkin' Donuts, Starbucks, McDonald's, or Target.

-Explain what strategies these companies used when entering the global economy.

-What prior research was conducted?

-How well did they understand their target marketing environment?

-Analyze the export marketing strategies the companies used.

-What decisions were made concerning product design, pricing, distribution channels, advertising, and communications-the marketing mix?

-What lessons did they learn from their success in the global marketplace?

Reference no: EM133055383

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