What personal and professional considerations

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1. What personal and professional considerations should a first-time candidate for an expatriate assignment evaluate to determine whether to accept the assignment? Why are these considerations important?

2. What advice would you provide to address the challenges an expatriate and his or her family will face in adapting to the local culture? Consider the situation where the expatriate's family will remain in the home country.

3. You have been asked to consult with the Google marketing team. They are specifically looking for recommendations as to how Google could be successful in the display advertising business. You should include an analysis Google’s philosophy about advertising. Your recommendations should include areas of growth that Google should pursue in the future.

Reference no: EM132185535

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