User Account

All Pages

What percentage of social media traffic converted

Assignment Help Marketing Management
Reference no: EM133649982

Analysis 1: Organic Social Data

For Question Set 1, go to the Google Analytics Demo Account and navigate to "Reports":

Select any timeframe you wish.

Navigate to "Acquisition" and there, select "User Acquisition".

Scroll down to "Organic Social".

Answer the following questions about the first timeframe you've chosen by analyzing the amount of social media traffic the Merchandise Store received in your selected timeframe.

What was the start and end date of the timeframe you chose?

What percentage of social media traffic converted?

How long did social media traffic stay on the website?

How engaged were they?

Now, select another timeframe using the time selector at the top right and answer the same 4 questions.

What was the start and end date of the timeframe you chose?

What percentage of social media traffic converted?

How long did social media traffic stay on the website?

How engaged were they?

Once you've analyzed at least two timeframes, answer the following questions to compare how social media traffic differed between the two timeframes.

9. Which of the two timeframes you analyzed received the most social media traffic?

10. In both of the timeframes you analyzed, how did Organic Social engagement compare to other channels

in the report? For each timeframe, was engagement higher for Organic Social or Organic Search?

Reference no: EM133649982

Questions Cloud

Case study - for a changing world : Case Study: Workday: For a Changing World - challenges, giving them the confidence to make the leap and change their enterprise software system
Would you suggest stopping the project of messina bridge : Would you suggest stopping the project of Messina bridge or continuing it?
Examine the way popular advertising : Examine the way popular advertising in any medium demonstrates the truth of Lao-tzu's contention that, "there is no disaster greater than not being content
How might you have worked differently with the client : What comments or interventions do you think are therapeutically helpful or not helpful? How might you have worked differently with the client?
What percentage of social media traffic converted : What was the start and end date of the timeframe you chose? What percentage of social media traffic converted? How long did social media traffic stay
Role of public relations has changed in experience economy : Explain how the role of public relations has changed in the 'experience economy'. Explore the role of storytelling as a staple of contemporary PR activities.
Develop a concept statement for the business idea : Develop a concept statement for the business idea you are proposing and receive feedback from your peers. The business can be one of three possibilities
Average customer generates annual margin : Imagine our average customer generates an annual margin for us of $50 and has an annual retention rate of 40%.
Should social media marketing be the only strategy : Should social media marketing be the only strategy that a firm undertakes to succeed and move ahead of competitors? Why or not? Please explain

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +91-977-207-8620

Phone: +91-977-207-8620

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd