What other data would you be interested in collecting

Assignment Help Marketing Management
Reference no: EM133668990

Assignment

Suppose you have collected the following sample data from twenty-six randomly selected Dallas area families regarding their Weekly Expenditures on Video Rentals and Weekly Expenditures on Dining Out:

Observation Number

Weekly Expenditures

Video Rentals

Dining Out

1

$12

$28

2

$12

$27

3

$6

$32

4

$13

$32

5

$7

$25

6

$10

$24

7

$8

$27

8

$4

$20

9

$4

$32

10

$13

$35

11

$5

$30

12

$9

$22

13

$12

$31

14

$9

$25

15

$12

$28

16

$4

$34

17

$14

$36

18

$10

$24

19

$5

$29

20

$18

$42

21

$15

$41

22

$6

$26

23

$6

$28

24

$4

$40

25

$11

$21

26

$9

$24

Explain your answers below in detail (use analytical tools such as correlation and regression when necessary)

I. What is the relationship between weekly expenditures of video rentals and dining out?

II. If you were to reach out to these households, what other data would you be interested in collecting in order to understand their consumption behavior?

III. What other types of products do you think these families would be interested in?

Reference no: EM133668990

Questions Cloud

How social media is changing the face of marketing : How Social Media Is Changing the Face of Marketing and Integrating Social Media and Social Marketing: A Four-Step Process by Rosemary Thackeray.
Identify and explain the basic communication model process : Identify and describe 2 different forms of organizational communication. Identify and explain the basic communication model process.
Environment favorably-influence sport performance : what are some ways in which factors related to athletes, coaches, and the environment favorably and unfavorably influence sport performance?
Watch video on staying focused under pressure : Watch Russell Wilson's TED-Talk video on staying focused under pressure, then analyze the video in terms of the speech structure related to speaking guidelines.
What other data would you be interested in collecting : If you were to reach out to these households, what other data would you be interested in collecting in order to understand their consumption behavior?
Does social media affect flow of keep up ones mental health : Does social media affect the flow of keep up one's mental health?
How one can apply relational-cultural therapy : Discuss how one can apply Relational-Cultural Therapy (RCT) with a client who has a disability,
Describe what influenced your final decision the most : Refer back to Section 6.2 and 6.3 of textbook. Describe what influenced your final decision the most. Was it an internal influence or an external influence.
High crime environment can disadvantage children in various : There is a plethora of empirical evidence that growing up in a high poverty, high crime environment can disadvantage children in various ways

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd