What opportunities in the marketing environment did gannett

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Reference no: EM13392019

1.What opportunities in the marketing environment did Gannett seize in launching USA Today? How did the company learn about and responds to these opportunities?

2.How has a continuous strategy of marketing innovation proved successful for USA Today as it looks toward its future? Explain.

3.Based on USA Today's experiences with print and online news, evaluate the long-term potential of printed news and the newspapers publishing industry. Do you believe printed newspapers will continue to survive despite digital competition?

Reference no: EM13392019

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