Reference no: EM132945041

According to Corzine (2010), "in an effort to create s broad a market as possible without alienating key consumers or giving ground to dry advocates, brewers offered a vision of American society in which the maligned saloon was replaced by the home, in which drinking beer was a man's (and eventually a nation's) inalienable right and providing it for him was a woman's obligation." With this statement in mind, a quick internet search using the search term "beer advertisements 1950s" and look through some of the images of advertisements. What elements of Cold War American society were the beer companies selling to the American people and why? What made the marketing strategy so successful? Do you draw any comparisons with beer commercials today? What elements of your culture or society today are being sold in the beer commercials you see on TV (Global perspective highly welcomed).

Now consider Tupperware's marketing strategy and corporate culture over time in relation to the now contested image of the role of women in society. What made this image so successful then and so threatening now? What opportunities does Tupperware have left to seize?