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What opportunities and threats face starbucks

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1. In terms of the different definitions of product, discuss Starbucks’ product offering. Explain how it differed from the pre-Starbucks coffee product. Is this product offering poised to help Starbucks succeed in the future? Why or why not?

2. What are the strategic factors that contribute to Starbuck’s brand equity?

3. What opportunities and threats face Starbucks?

4. What changes in society have helped Starbucks be successful? What’s your assessment of these trends in the next five years?

Reference no: EM131710784

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