Reference no: EM132313225 , Length: word count : 3000

Assessment

Instructions

You are contracted to provide an assessment and recommendation for a new attraction or event for the City of Sydney with the aim to increase visitors to the city during the winter months.

Typically, visitor numbers are at their lowest during this time resulting in lower revenue for hotels, restaurants and city retailers and businesses. Incorporating theories, management principles and the published strategies of tourism agencies that promote tourism and visitation to Sydney, write a report focussing on the following issues:

What new event or attraction would be suitable and aligned with the strategies in place for this destination?

What are the short-term and long-term recommendations to increase visitation during the winter months?

What additional infrastructure, services and expert knowledge would be required to support this new event/attraction?

How would you promote this to target markets? How would you assess and measure the success of this event or attraction in relation to increased visitation?

Critically appraise established theories and strategies to create an appropriate solution to the problem of lower visitation during winter months.

The Report must be well researched (based on relevant and reliable sources) and written in an academic style, approx. 3000
words in length. Students may follow the format for footnotes and bibliography as laid out in the ICMS Style Guide 2017.

Be particularly careful to avoid plagiarism that is, passing other people’s work off as your own (academic theft). Penalties for plagiarism are heavy and may include failure in the course.

The main criteria for success:

1.Insight – The report should demonstrate an in-depth understanding of the destination/attraction experiential services and qualities, and tourist/visitor motivation theory

2. Substantiation - The report should be underpinned by course material and additional readings around the topic.

3.Clarity and structure – The report should be well structured and clearly presented.

3000 words