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1. What must media planners consider before they begin?
2. What are the 5Ms of the media mix, and how are they determined?
3. What are the elements of message strategy and how does it differ from advertising (or creative) strategy?
4. Select five creative ads from a magazine. What techniques of the Artist can you recognize in those ads.
1. Provide a critical insight into the strategic management process at sector/business level 2. Clearly identify and appraise the strategic environment and factors which should be considered when evaluating the global diamond market.
Addresses the importance of quality management and measurement
What are some advantages and disadvantages to checking all orders for completeness and accuracy? Describe some of the key issues associated with measuring customer service.
An automotive electrical connector has a normally distributed contact resistance with a mean of 1.5 ohms and a standard deviation of 0.5 ohms. The customer's specification requirement is 2.25 ohms maximum contact resistance. What percent of productio..
A dry cleaner uses exponential smoothing to forecast equipment usage at its main plant. August usage was forecast to be 88 percent of capacity; actual usage was 89.6 percent of capacity. A smoothing constant (Alpha) of .2 is used.
Bushwood Supermarkets is a major food retailer in the Philadelphia area. The chain has over 60 stores that receive merchandise from their Scranton, Pennsylvania warehouse. The warehouse receives shipments of merchandise throughout the day from the va..
Give 3-5 examples of how creating a Failure Mode Effects Analysis might help manage risk within a tech project. What is "satisficing” and what are the reasons why people engage in it? Give examples of the "security-by-design" steps that you would use..
If the Hunter Corp. has an ROE of 11 and a payout ratio of 19 percent, what is its sustainable growth rate? (Do not round intermediate calculations and enter your answer as a percent rounded to 2 decimal places, e.g., 32.16.)
On the other hand, if Jim’s over-forecasted the need at the shelf, they had to take the ice cream back. These products are called “free-ride ice creams.” What does "There were definitely transportation and inventory holding costs associated with the..
There are some abilities (functions) that are more suited for humans than machines and others fall into the reverse arena. Would making a series of calculations rapidly and accurately be more suited for machines or human?
Discuss the problems associated with bureaucratic control. Describe a situation in which you have worked in an organization under bureaucratic control or a situation that you know about where bureaucratic control is used. What do you feel would ch..
Suppose a marketing researcher was doing a survey of snow skiers residing in South Florida, for the specific purpose of estimating the feasibility of offering discounted snow ski rental equipment. The purpose of the research is to gauge the need, int..
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