What media allocation minimizes the cost of obtaining

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1. Suppose Honda believes it obtains equal benefit from an exposure to each group. What media allocation minimizes the cost of obtaining at least 100 million exposures?

2. Suppose Honda believes the benefit from an exposure to a woman is twice the benefit from an exposure to a man. Given a budget of $5 million, where should Honda advertise?

Reference no: EM131380688

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