What marketing mix issues should be addressed

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Reference no: EM13969298

Trax is a small us based toy manufacturing company that has outsourced most of its production to China. Up to this point the firm has only marketed its products domestically, but it is now interested in expanding into Asian and South American markets. It has to decisions to make. The managers of the firm are trying to decide which countries should be selected as the initial export markets. You are a consultant that has been hire to help them figure this out. What global issues should the firm consider before it begins to export? What cultural factors should the firm consider? What marketing mix issues should be addressed?

Reference no: EM13969298

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