What marketing decisions should they take into consideration

Assignment Help Marketing Management

Reference no: EM133369578 , Length: word count:2500

According to Fletcher and Crawford (2017), "There are number of different ways of assessing the size of the market in different countries. They include income, population, quality of life, infrastructure, debt, and resources" (p.91).

Based on your presentation in the assessment item 1, the organisation has decided to take the next step to enter a new country market. The organisation has asked you to provide a report on an assessment of the targeted market before entry. (Cambodia's Power Sector Market)

Your report should include the following sections:

1. Executive Summary

2. Introduction and background to chosen international market to enter.

3. An outline of your proposed research method to conduct research assessing the size of the chosen market.
• areas that needs to be investigated
• research design
• methods of collecting data

4. Findings - A discussion of the findings to understand the pros and cons of the market entry.

5. Recommendations
• based on your findings would you recommend the organisation enter the new country market?
• if yes, what marketing (product, price, promotion, distribution) decisions should they take into consideration to meet the needs of customers in the international market.
• If not, clearly explain the business why it is not suitable and the level of risk.

6. Conclusions

7. Reference list (2500 words)

Reference no: EM133369578

Questions Cloud

Compare and contrast two classic definitions of democracy : Compare and contrast the two classic definitions of democracy - participatory and representative democracies. Give one example of how the direct/participatory

Adjustments laser recording systems : Identify each of the adjustments Laser Recording Systems is discussing as one of the four types of possible adjustments discussed in the chapter.

How has the introduction of technology made an impact : How has the introduction of technology made an impact on emergency managers when planning and developing policies regarding evacuation procedures

Consider the role of red tape in bureaucracy : Consider the role of "red tape" in bureaucracy. Is it always a negative phenomenon, or could it be considered important in preventing corruption and maintaining

What marketing decisions should they take into consideration : What marketing (product, price, promotion, distribution) decisions should they take into consideration to meet the needs of customers in the international

Most difficult computer vision task : Which of the following is currently the most difficult computer vision (CV) task? what challenge does reinforcement learning address?

Explain the reasoning given by the governor for vetoing : Read the Governor's veto message. Explain the reasoning given by the Governor for vetoing this legislation? Do you agree or disagree with his veto? Explain why

Company should take to apply big data and analytics : The Information and Technology Officer wants to evaluate the direction our company should take to apply Big Data and Analytics.

About your experience interacting with ai platform : How did you personally feel about your experience interacting with an AI platform? Why? Do you trust the information the AI platform shared with you?

User Account

All Pages