What marketing concepts are at issue in current strategy

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This questions are related to "Wiikano Orchards" Case analysis under situational Analysis "The Marketing Strategy": 1. What are the objectives of the marketing strategy? 2. What marketing concepts are at issue in the current strategy? 3. To what target market is the strategy directed? 4. What competitive advantage does the marketing strategy offer? 5. What good and/or service does the organization offer? What consumer need does the product solve? 6. What promotional mix, channels of distribution, and pricing strategies are being used by the organization?

Reference no: EM132285706

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