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Cite two examples of marketing communications (advertising, personal selling, public relations, sales promotion, or direct marketing) that led you to purchase two products in the past. The first purchase should be one that required the expenditure of a significant percentage of your income, such as a car, house, computer, or large television. .The second is an everyday purchase: milk, toilet paper, diapers, etc. What aspect of each marketing communication spoke to you? How does the product type influence what marketing communication mix the company will use? Do you believe these companies used the best promotional tool? If yes, explain why. If not, share what promotional tool you feel would be better and why.
describe three psychological biases and emotional traps that you have seen the need to guard against, and describe effective ways you can overcome them.
Discuss how supply and demand would be affected under each of the four degrees of competition (pure competition, monopolistic competition, oligopoly
A security analyst is forecasting dividends for Boston Electric over the next four years, as follows: $1 (Y1), $1.50 (Y2); $2.00 (Y3); $2.75 (Y4). In addition, the analyst expects that the stock could be sold for $62.25 four years from now.
sales estimates are $120,000, $140,000, $160,000 also $180,000 for respective quarters. Seasonal indices for 4 quarters have been found to be 1.25, .90, .75 also 1.10, respectively. Compute a seasonal zed or adjusted sales forecast.
You have been hired by Santori, Inc., a small company that imports and distributes an Italian sparkling water. The company is interested in what benefits an enterprise system would bring. Would an enterprise system be appropriate for this company?
A company produces six products in the following fashion. Each unit of raw material purchased yields four units of product 1, two units of product 2,
Describe this problem by using a Markov chain and explain why it is a Markov chain? If the machine is in bad condition, it produces 60 tools per day. On the average, how many tools per day are produced?
determine which of the following is the reorder point value given an average daily demand of 50 units and a lead-time of 10 days and Basic Fixed-Order Quantity inventory model fits this problem situation
how do managers at some technology companies that invest resources in recruiting and training potentially vulnerable to having their employees poached?
Susanna Nanna is the production manager for a furniture manufacturing company.The company produces tables (X1) and chairs (X2). Each table generates a profit of $12 and requires 4 hours of assembly time and 2 hours of finishing time.
A box of paper costs $45, it costs $80 to process an order, and also annual demand is 44,000 boxes of paper. Illustrate what is EOQ.
Discuss the difference between an employer's support of and domination of a union. Compare and contrast the factors the might contribute to employees' voting to decertify a union.
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