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Question 1. Outline the integrated marketing communication and brand strategy of Nike. What marketing channels does Nike use? Which part of Nike's marketing strategy includes its direct to customer decision?
Question 2. Research further to discuss the factors that led the company to change, diversify and integrate its marketing distribution channels. Identify the main conflicts in the omnichannel marketing strategy of the company. Explain how the company managed these conflicts.
Question 3. Nike's high performing marketing strategy is rooted in its commitment to Corporate Social Responsibility. The company knows that the customers are gradually becoming more environmentally conscious which has made sustainability incredibly important for brand marketing. Considering this argument: Discuss how Nike's research and development operations have focused on integrating their sustainability efforts with marketing. Support your response with at least one recent sustainability-based marketing campaign by Nike that has given the company a competitive edge over its competitors. Explain Nike's supply chain transformation that reflects its increasingly digital D2C strategy.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..
The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..
The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..
Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..
Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.
Promotion strategies of the one's own developed website
Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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