What makes the ad effective

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Reference no: EM132295015

Select an ad that you think is very effective for your Nike. What is the targeting and the message? What makes the ad "effective"? What is the creative style and overall message? Describe your company's corporate image and issue advertising. Remember, advertising include websites.

How much is your company spending on promotion? How much on the specific brand? Be sure to provide the references for your numbers and estimates. How is the company investing in promotion to build brand equity?

An “agency of record” is the official advertising agency in overall charge of advertising the brand for the company. What advertising agency is the “agency of record” on your product line? You may research this by doing a Google search on “agency of record” for your company. What is unique about the agency? How do you think they are being compensated? Post your summary.

Reference no: EM132295015

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