What makes marketing communication deceptive

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1. Suppose you saw your instructor for this course being interviewed on TV about the impact of a big storm on an upcoming holiday's sales. Is this interview part of your college's IMC program? If so, do you believe it benefits the college? How?

2. What makes marketing communication deceptive? What are the features of stealth marketing campaigns that make them vulnerable to charges of deception?

Reference no: EM131287319

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