What makes a value proposition persuasive and enduring

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Many companies struggle with communicating its value to its customers. Companies quite easily can list numerous features in hopes that something resonates with its target customers.

  • Why do you believe a value proposition is an important tool for a company?
  • What makes a value proposition persuasive and enduring?
  • Please provide an example and support for your discussion statements.

Reference no: EM13819577

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