What made ikea a leading global furniture company

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Reference no: EM13758511

1. What made IKEA a leading global furniture company - Coca Cola Company?

2. What makes IKEA a "global cult brand"?

3. What is IKEA's strategy to expand its global market share?

4. The IKEA store-showroom is at the center of the company's success. How does the store experience shape the behavior of the customers?

5. What is the place of cost-cutting in IKEA's business model? How is it achieved on a global scale?

6. What are the biggest challenges IKEA faces and how does the company plan to deal with them?

Reference no: EM13758511

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