Reference no: EM131010654

For the second time in two months, one of the world's most famous cruise lines has faced "troubled waters." One ship lost power and as a result, the boat restricted the ability of passengers to go on and off the boat. Another of the cruise line's ships lost its ability to steer properly and had to be towed to the next destination. In order for the cruise line to redeem itself, it is now offering vacation trips at $38 a night.

Now, research on other situations similar to the one given above. Based on your research, create a 3- to 4-page Microsoft Word document that provides the answers to the following questions:

Are discounts enough to satisfy customer demands? Why or why not?

What other actions can the cruise line take to assist with rebuilding their reputation and making passengers happy in the future?

What led to malfunction of the cruise line? Explain. Use the provided articles and research from two other reputable research sites to support your answer.

Did leadership on the cruise line use the right course of action during and after the incidents? How have they tried to compensate passengers who are in this uncontrollable situation?

Were proper ethical actions used in these instances? How? How did they answer for the malfunctions? Was the answer appropriate from ethical perspective?

Support your responses with examples.