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Questions
1. Which Research & Development initiatives should the company bet on, and how aggressively should it invest to build new capabilities?
2. What kinds of partnerships should Ford initiate to acquire technologies that it cannot or does not want to build in-house?
3. How can a company reinvent itself when it has such a long history, an established business model, and massive legacy infrastructure? Has Mark Fields chosen the right approach?
Attachment:- Ford case.rar
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