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Firm A, Firm B and Firm C are all multinational corporations that manufacture goods. Firm A operates in an industry where the pressure to reduce costs is high, but the pressure to be responsive to local markets is low. Firm B operates in an industry where the pressure to reduce costs is low, but the pressure to be responsive to local markets is very high. Firm C operates in an industry where both pressures are high.
(a) Give examples of 2 real-life firms that most resemble Firm A. Explain your reasons for picking these firms.
(b) Give examples of 2 real-life firms that most resemble Firm B. Explain your reasons for picking these firms.
(c) What kind of strategy should Firm C follow (standardization, international, transnational or localization)?
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Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. Due to increase in the preference for light beer drinkers, Chris Prangel wants to introduce light beer version in Mountain Man. An analysis into the la..
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