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1. Situational Overview: What are the strengths and weaknesses of the RBS brand?
2. Past Promotional Events: Analyze the effectiveness of past RBS consumer and trade promotions. How have the promotional strategies impacted sales volume? What kind of return on investment is the company getting for consumer promotions and trade promotions?
3. Push vs. Pull: Compare the relative merits of a push vs. a pull strategy for the marketing a low-involvement, low-price grocery item in a mature market setting.
4. Recommendation: What is your recommendation for how Regnante can achieve her 2008 target profit? What if any changes should be made to trade and consumer promotions to make them more effective?
5. Pro Forma Income Statement: Develop a pro forma income statement based on your recommendation. Address the long-term strategic implications for your decision.
Ensure the pro forma income statement is complete and correct. Ensure you clearly identify the relevant long-term implications of your decision.
Crazy hours Construction purchased a new loader for $280,000 using a 25 annual end of year payment plan at 10% interest. At the end of 10 years they decided to refinance the loader with a new company with 15-year loan.
An investment growths from $1500 to $3500 over a period of five years. What average annual rate (%) will produce this result?
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Assume that the following data are known for a mechanical part under design: Load Stress is normally distributed with? s=15,000 psi and?s=4,000 psi Strength of part is also normally distributed with ?ST=30,000 psi and ?ST=3,000 psi What is the safety..
The majority of the world’s diamonds comes from Country A and Country B. Suppose that the marginal cost of mining a diamond is $1,000 per diamond and that the demand schedule for diamonds is as follows
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