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Assignment: Maybelline Snapchat Hack
Locate the case study in your Stukent eBook in Chapter 7. After reading the case study and watching the video you will prepare your analysis of the case including your answers to the following questions:
I. What other kinds of branded advertising do you think will be most feasible for Snapchat, what industries, products, and length of campaign?
II. How could segmentation be improved?
III. What kind of metrics could a business get from Snapchat?
IV. What do you predict for the future of this Snapchat app via mobile devices?
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