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Read the article Shanghai Disneyland Is Customized for the Chinese Family (https://www.bloomberg.com/news/articles/2015-07-09/shanghai-disneyland-is-customized-for-the-chinese-family) 2 pages double space Investigate Disneyland in Shanghai first and compare it with any other Disneyland

You need to find out what exactly have they done Was it standardization or adaptation What kind of marketing strategy they are dealing with What are the things they are doing in one Disneyland but the main common dominator is Disneyland Shanghai Go to their website You have to look at the product character See the advantage and disadvantage.

Reference no: EM13834677

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