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Define the types of channel intermediaries and describe their functions and activities. The most prominent difference separating intermediaries is whether they take title to the product. Retailers and merchant wholesalers take title, but agents and brokers do not. Retailers are firms that sell mainly to consumers.
Merchant wholesalers are organizations that facilitate the movement of products and services from the manufacturer to producers, resellers, governments, institutions, and retailers. Agents and brokers do not take title to the goods and services they market, but they do facilitate the exchange of ownership between sellers and buyers. Channel intermediaries perform three basic types of functions. Transactional functions include contacting and promoting, negotiating, and risk taking. Logistical functions performed by channel members include physical distribution, storing, and sorting functions.
Finally, channel members may perform facilitating functions, such as researching and financing.
1. What kind of marketing channel functions can be performed over the Internet? Why do you think so?
Compile your first report on Zappos (dealing with management and motivation of staff) and your second report (dealing with culture training). For the reminder of your project:
Provide your rationale as to whether or not the use of data analytics has helped the company accomplish its goals. Describe the challenges the company may have faced by choosing to utilize business analytics that the other company did not face
In trying to work out an acceptable solution to a problem, managers who rely on their understanding of other people and who empathize with others' feelings are using which managerial skill according to Katz?
The school reserved 16 out of 100 openings for minority students also therefore, Bakke argued; his rejections were based solely on his race
Define the criteria that must be used for evaluating fieldworkers. If you were ordering these criteria to aid in your selection process which three standards would you consider most important and why?
Odell also Poppy sign a contract for the sale of Odell's Pizza Parlor to Poppy. The parties intend their written contract to be a final statement of most, but not all, of the terms of Odell must first buy the building from Quin
Describe what you would consider to be unethical and what are you doing to ensure that the company is upholding ethical practices when creating salary offerings.
A worker-machine operation was found to involve 3.5 minutes of machine time per cycle in the course of 40 cycles of stopwatch study. The worker's time averaged 2.7 minutes per cycle, and the worker was given a rating of 120 percent
For serious students: management - Do you think service technology is likely to have a different influence on organization design from a manufacturing technology.
What strategies do effective leaders use to build relationships? How do these strategies impact an organization's success?
(TCO D) A bond currently sells for $887 even though it has a par of $1,000. It was issued two years ago and had a maturity of 10 years. The coupon rate is 7% and the interest payments are made semiannually. What is its YTM?
Proper selection is a substitute for socialization An organization should follow a promote-from-within policy. Job analysis is just another burden placed on organizations through EEO legislation
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