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1. Define marketing metrics. How can marketing metricS help marketers understand the performance of different marketing initiatives and provide greater control?
2. What is a click-through rate, and how is it calculated?
3. What is a conversion? What are some examples of con- versions on an e-commerce website?
4. What is a cost-per-order? What kind of information do marketers gain from this metric?
Customizing a wireless tablet computer
Compare and contrast the width and depth of assortment of a big box store (like Wal-mart), a convenience store, a premium food retailer (like Whole Foods) and a category killer (like Home Depot).
What's the "best" forecasting method on the deseasonalized data? Provide a summary table of the different forecast methods you looked at (try at least 3 methods, in addition to any naïve ones you may include), along with whatever error measure you..
Select a core process from the operations function where you are currently employed and critically examine the challenges facing its operations manager(s) in terms of balancing the efficiency and effectiveness of this process.
Aluminum maker Alcoa has a beta of about 1.44, whereas Hormel Foods has a beta of 1.61. If the expected excess return of the market portfolio is 3 % which of these firms has a higher equity cost of capital, and how much higher is it?
Determine a 97% confidence interval estimate for the mean weight of the carry-on luggage. Provide the lower limit of the confidence interval.
Name 6 factors you should/would consider when determining a manufacturing facility location and give a 1-2 sentence explanation of each. Briefly explain what a Learning Curve is and how it affects staffing decisions.
Why is market segmentation such an important step in the process of formulating a business-level strategy?
Assuming that the probability of a customer waiting more than "X" seconds is 67.36%, determine, with the help of the normal distribution table, the value of X.
Think of three conflict situations you've faced in recent months. How did you handle the conflict? How effective was your approach? What could you have done differently to improve the outcome?
What expectations are investors likely to have about future interest rates?
Can you think of an existing product that has been repositioned by finding a new market with a different need than the original product? Think of Croc's Shoes, for example. They repositioned from a casual, fun shoe to a practical work shoe for nurses..
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