What key characteristics do customers in premium dog

Assignment Help Marketing Management

Reference no: EM13476697

You are to watch Video 4: Targeting the Premium Dog Market. You can view the video by going to the Online learning center at the course web site: https://www.mhhe.com/hawkins12e .

1) What are the key segments in the premium dog market?

2) What key characteristics do customers in the premium dog segment share? How does this influence their buying process for their dogs?

3) Explain the role of expert influence in the premium dog segment.

4) What role do emotions play for buyers in the premium dog segment?

Reference no: EM13476697

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