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What is uber strategic orientation

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Reference no: EM132563067

Uber's mission had been to "make transportation as reliable as running water, everywhere, for everyone". Uber "sets the world in motion" through connecting individuals by way of its app-based platform, which is operational in over 63 countries and 700 cities globally. Uber, rooted in connectivity, operates through relationships with customers and drivers. Customers, or riders, utilize the Uber app to hail rides, request food delivery, freight ship items, and reserve personal mobility devices. Drivers utilize the app as independent contractors, using their own personal vehicles to taxi customers or deliver food on behalf of participating restaurants.

You are required to conduct a case analysis and submit a report discussing the following points:

- How would you describe UBER value creation and its business model?

- What is the value discipline that UBER adopts? and how you classify Uber in terms of the six types explained in the lecture?

- What is UBER strategic orientation and

- Does UBER possess any tangible or intangible resources that give it a sustainable competitive advantage against its competitors? What are they and assess using VRIO?

- Describe the effect of COVID-19 on UBER and the ride hailing industry (threats and opportunities)? and how might UBER address each of them?

- Describe how UBER can continue to grow (growth, profit and investments potentials). Discuss your recommendations and justify?

Reference no: EM132563067

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